Gerd Ortner Advertising

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Marketing-conception for the house of the future

The middle-sized manufacturer VARIOTEC GmbH & Co. KG developes and produces items for energy-efficient buildings. Components and systems für the door-, window and passive house industry and also special products, e. g. the QUASA vacuum insulation system enable to provide individual solutions in these growing markets.

Marketing-conception for the house of the future
Marketing-conception for the house of the future
Marketing-conception for the house of the future
Marketing-conception for the house of the future
Marketing-conception for the house of the future

With the „Hybrid Buidling 2050“, the enterprise presents a new modular concept of building in a „plus energy standard“. The prototype of the building is already finished and we now create the corporate design, several target group-optimized brochures and a website in responsive design. A fotoshooting which we already have organized in the summer provides the basis for a emotional and at once informative communication style.